A great startup pitch deck only needs 11 slides.

👋 Hey, I'm Landon.

As a startup employee, advisor, and mentor, I've helped build pitch decks for Pre-Seed, Seed, Series A, and Series B rounds that collectively raised more than $220M.

⚡️ Quick Tips

1. Your slides should be legible, simple, and obvious.2. Feature facts and data, not anecdotes and outliers.3. Your deck should be able to stand alone.

Slide 1

Cover Slide

• Logo
• One Liner
• Round
• Month + Year

Make sure investors know who you are and where you are on your journey.

Startup Pitch Decks

Slide 2


• Mission
• Vision

How do you see the world differently than anyone else?

Startup Pitch Decks

Slide 3


• What is the problem?
• Who experiences it?
• How often do they experience it?
• What are the implications of it?

Paint a picture of a person in need and help investors empathize with them.

Startup Pitch Decks

Slide 4


• Your solution to the problem.
• Your unfair advantage.
• A product demo, if possible.

Tell investors what it does, not how it does it.

Startup Pitch Decks

Slide 5


• Growth
• Retention
• Partnerships or Key Users

All numbers need context. and no one should need to do their own math.

Startup Pitch Decks

Slide 6


• Who are the incumbents?
• Why aren't they fulfilling needs?
• How will they respond to you?

Simply describing an incumbent as "not good enough" is not good enough. Talk about specific gaps and how you will win.

Startup Pitch Decks

Slide 7

Market Overview

• Size
• Growth
• Projected Growth

Data for Size and Growth should be from respected sources, and your conviction for Projected Growth should be incredibly defensible.

Startup Pitch Decks

Slide 8

Business Plan

• Financials
• Financial Forecast


Startup Pitch Decks

Slide 9

Raising + Actions

• What are you raising?
• How will you deploy funds?
• Timeline for product development, GTM, etc.


Startup Pitch Decks

Slide 10


• Leadership Team
• Advisors

A startup is only as good as the people on the team and in its orbit. When highlighting individual backgrounds, align to ———— to your company's focus/needs.

Startup Pitch Decks

Slide 8

Business Plan

• Financials
• ...


Startup Pitch Decks